Marketing emphasizes competitive advantages of for-profit and
not-for-profit organizations and examines the inter-relationships that
exist among their customers or members, the competition, and internal
resources. A key part of marketing consists of gaining insights into
customer needs and then developing effective marketing strategies.
The Marketing Management Diploma is a comprehensive program
designed to give you a solid, general foundation in this exciting field.
First the emphasis is on basic business knowledge and skills then
students explore intensively the discipline of Marketing, with emphasis
on the job skills and experience that business demands. Projects with
local businesses and organizations are also included to offer students
real world experience.
Graduates of this program (with a minimum grade point
average of 2.7 and a C+ or higher in Accounting and Statistics) are
eligible for direct entry into the third year of Kwantlen's Bachelor of
Business Administration degrees in Entrepreneurial Leadership, Human
Resources Management, and Marketing Management.
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